SmartTray™

The SmartTray™ is a fast food tray with a large durable multimedia display conveniently located in the bottom right-hand corner. By following a flexible architecture, Mediox will bring to market a range of interactive and non-interactive multimedia fast food trays designed to operate in harsh Quick Service Restaurant (QSR) environments. Even though all SmartTrays are designed to be heat-, shock- and water-resistant and to facilitate for care-free operation and minimally-invasive deployment, tray design and function may be customized to individual restaurant chain specifications.

By deploying Mediox trays, QSRs will not only attract new customers, but substantially improve customer experience, retention, influence purchasing behavior, conduct surveys, collect profile information and generate additional revenue from advertising and product sales. As a result, SmartTray™ delivers is a multimedia food service tray that provides the next generation of entertainment across the fast food industry.

SmartTray™ technology will facilitate for more dedicated, targeted and interactive advertising than any other digital signage medium.

The concept of delivering multimedia content to customers of fast food restaurants and food courts is not a new one. Consumers are increasingly seeking entertainment while they dine. Consequently, food service companies such as Tim Horton’s, McDonald’s, and Burger King have recently launched digital signage projects (involving large plasma televisions) in order to provide customers with a multimedia dining experience. However, these technologies fail in their inability to deliver meaningful, user-specific content. To date, marketing content provided through digital signage has remained broad and generalized, failing to address the interests that are specific to each consumer.

The unique concept developed by Mediox effectively allows restaurant operators to move the multimedia content to each individual client’s tray. Placing the multimedia content in the hands of each client permits user-based feedback through interactive features, enabling one-to-one target marketing. Perhaps most importantly, it also has the potential to turn the tray in to a revenue generating sales vehicle!