News:

Seattle, WA – Mediox, Inc today announced the appointment of Dr. Peter Siao, as Chief Technology Officer. As Mediox’s new CTO, Dr. Siao brings tremendous experience in wireless communications, computer hardware and software industries. Peter Siao has over 25 years international executive experience. He has a track record as a founder of many successful wireless companies, defining technology strategies and raising venture capital. Dr. Siao brings 12 granted patents on mobile multimedia technologies.

Prior to joining Mediox, Dr. Siao served as an acting CEO of 3G Cellular, Inc. in San Diego, CA. He was instrumental in securing over $46 million in funding, taking the company through a cycle of exponential growth and negotiating a successful sale of the venture. Before 3G Cellular, Inc., Dr. Siao founded eMobile Communications, a wireless fabrication service in Shanghai, China, raising $23 million in the first round of financing. In 1997 Dr. Siao founded and managed Prominent Communications, Inc, a San Diego-based CMOS GSM/CDMA ASIC design house raising over $14 million. Dr. Siao also held various leadership positions with IBM Microelectronics, Qualcomm, Inc. and Galaxy Information Technology, Inc.

"The concept of multimedia content distribution to customers of quick service restaurants developed by Mediox may soon become a part of our daily lives like television, radio and Internet. Fist as a stakeholder and now as CTO, I am happy to join this dynamic and professional team," Dr. Siao said. “While Internet and even mobile advertising markets are overcrowded, Mediox will be able to occupy a unique niche with over 50 million visitors per day”, he added.

Through an independent entity, Pointmedia, Dr. Siao employs 14 masters and PhD engineers in Beijing, China that will develop a state of the art mobile content distribution system called SmartNet for Mediox, Inc.. SmartNet will allow advertisers, television networks and restaurant operators to manage multimedia content displayed on Mediox SmartTrays nationwide, or in individual restaurants, run targeted campaigns, perform surveys and track visitor browsing patterns.

"Before joining the team, together with our CEO, Dr. Robert Lamson, Dr. Siao secured technology partnerships critical to Mediox and helped shape our technology vision. I am confident that under his leadership, we will be able to execute on our product roadmap and the business plan," said Alex Zhavoronkov, President, Mediox, Inc.

Dr. Siao holds a bachelors degree in physics from National Taiwan University, a masters degrees in physics from National Tsing-Hua University in Taiwan and a Ph.D. in Electrical Engineering from University of California, Los Angeles.

About Mediox:
Mediox Inc. is a company specializing in the design of next generation interactive digital signage solutions for the foodservice industry. The unique concept developed by Mediox effectively allows quick service restaurant (QSR) operators to move the multimedia content to each individual client’s tray. Placing the multimedia content in the hands of each client permits user-based feedback through interactive features, enabling one-to-one target marketing. Company’s key product, "SmartTrayT", an advanced multimedia-enabled food service tray, is a wide-reach advertising product that the company has created for the foodservice industry. This technology is projected to deliver $10 billion in content revenue while allowing advertisers to reach over 50 million customers per day. The founders of the company have a patent pending in the United States for both a product and a method of content delivery. For more information, visit: http://www.mediox.com